Writing To Further Animal Welfare

Christmas Appeal

Christmas is a great time to boost your resources and it is vitally important to make the most of this season of good will.

You should have sent out your Christmas newsletter by now if you have things to sell to give people plenty of time to order and for you to dispatch. If you don’t have sales items then you should be thinking of sending in early December by snail mail and a bit later via e-mail so that you can benefit from the Christmas feeling of good will.

Send any stories with Christmas appeal to your local and National media contacts, very often they are looking for fillers and a well-timed press release could result in some free exposure.

There is an argument for sending your sales catalogue early to your warm supporters and following up closer to Christmas via e-mail. If you do not have many e-mail addresses on your data-base then consider asking for them in your snail mail post and thanking them via e-mail before Christmas.

A Happy Christmas from the founder or CEO via e-mail is a nice gesture, there should be no appeal with this one but you will be surprised how many people will send you a donation in return!

Christmas is a time when you can use your less hard-hitting stories focusing on the ah factor rather than concentrating people’s minds on negative aspects. A before and after picture of a bad welfare case works well during the Christmas period concentrating on the benefits of your organisation.

With money tight the more you can use free resources like email and social media to fund-raise the better so if you still rely on good old snail mail and other more expensive communication methods, think about learning the skills you need to make the most of digital media or about recruiting someone who can help you get up to speed.

I hope your Christmas campaigning goes well!

Paul Svendsen


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